keyartcover.jpg

Key Art

I was brought in to CBS to create new art and update key art for the holiday season. Once the hero art was signed off, it was then repurposed and laid out to multiple dimensions for usage throughout CBS.com and Paramount+.

CBS Premiere Week launches new shows and new seasons for the start of the year. Provided only with flattened elements, it was necessary to breathe depth and dimension into them and make the compositions feel very tactile. Art Direction by Jessica Kim.

Primary layout

PR version featuring talent

Key art elements repurposed for CBS.com landing

Poster size layout

 

The CEDYs is the award-show equivalent for The Greatest @Home Videos. I cleaned up and color-corrected all imagery before some background extensions and a quick creative turnaround. After several rounds it was decided to go with the option below. Art Direction by Gracen Lee.

Horizontal layout

Key art repurposed for CBS.com landing

Poster size layout

 

Golden Globe Awards returned to CBS for the first time since the 1980s. The celebrated awards show already had some concepts from a style guide but they felt the direction wasn’t an accurate representation with a heavy palette of greens. I was tasked with designing some concepts that were visually in line with the circular or spherical elements found in the logo. Once the design was signed off, it was handed off to another designer for buildout. Art Direction by Janet No.

The signed off look aligned with Golden Globes’ wishlist

Key art repurposed for CBS.com landing

Poster size as seen on All Shows listing